Websites that are designed for their relevant keywords thematically according to a silo structure are likely to deliver on specific search terms. Furthermore, the thematic structure allows search engines like Google to find out the focus of the site more easily, which can pay off in the ranking and ultimately lead to more traffic.įinally, search engines want to deliver the most relevant results to the users’ queries. Comprehensive content relevance is shown so that the site owners can establish themselves as experts in specific areas. Through this clear demarcation of the individual topics, the categories of the site become focused. Ideally, the contents of the individual subject areas do not mix. This means that the different themes of the site co-exist but that their content is thematically clearly separated. Content Siloing: Detailed explanationĬontent Siloing’s approach is the thematic divide of a site into different “silos” and building the information architecture of the site accordingly.
The corresponding content is made clear through the structuring of the site in an organized and efficient way. The content is contained in certain topics, so-called silos. It involves structuring a website to optimize the ranking on search engines like Google.
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